On April 11, 2024 Hangzhou International Jewelry Exhibition officially opened at Hangzhou International Expo Center. As the first full-category large-scale jewelry exhibition held in Hangzhou after the Asian Games, this jewelry exhibition brought together a number of jewelry manufacturers, wholesalers, retailers and franchisees at home and abroad. A jewelry e-commerce conference will also be held during the exhibition, aiming to promote the deep integration of the traditional jewelry industry and modern e-commerce, and bring new business opportunities to the industry.
It is understood that this year’s jewelry opened in Hangzhou International Expo Center 1D hall, Edison pearl, Ruan Shi pearl, Lao Fengxiang, jade and other brands will appear here. At the same time, there are also jade exhibition area, Hetian jade exhibition area, jade carving exhibition area, colored treasure exhibition area, crystal exhibition area and other popular jewelry categories exhibition area.
During the exhibition, the exhibition site set up the activity punch point, the audience can draw the jewelry blind box after completing the on-site punch task.
“We came from Shaoxing just to see if we had any aussie pearls we wanted.” Ms. Wang, a jewelry lover, said that the rise of live streaming in recent years has increased the influence and popularity of pearl jewelry, and now more and more consumers are willing to accept pearls and regard them as “fashion items.”
A retailer told reporters that fashion is a cycle. Pearls, once regarded as “mother’s”, have now become the “top flow” of the jewelry industry, and many young people have gained their favor. “Now you can see young people at jewelry shows, which also shows that the main force of jewelry consumption is slowly getting younger.”
It is worth mentioning that in order to create an atmosphere for learning jewelry knowledge, the exhibition also opened a variety of lecture activities at the same time, including Zhijiang Intellectual Property Lecture Hall, e-commerce lecture, Bodhi Heart crystal Weng Zhuhong Master art experience sharing meeting, Ma Hongwei Master art experience sharing meeting, “Amber past life this life” amber culture theme lecture.
At the same time, in order to facilitate the audience who can not go to the scene to watch the exhibition, the organizers also opened up channels for jewelry lovers to visit the exhibition live online.
According to the “2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report”, the cumulative value of China’s total retail sales of social consumer goods in 2023 is 47.2 trillion yuan, an increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry commodities increased to 331 billion yuan, a growth rate of 9.8%. At present, China is in an important stage of consumption upgrading, and the continuous enhancement of consumer purchasing power has built a solid economic development foundation for China’s jewelry industry.
Industry insiders said that in recent years, with the development of the economy and the improvement of people’s living standards, people are increasingly pursuing a personalized and quality-oriented lifestyle, and Chinese consumers’ demand for jewelry continues to increase, further promoting the development of the jewelry market. At the same time, in the era of platform e-commerce, how traditional jewelry companies use the advantages of e-commerce to create the best consumption experience for users will become the key to opening up new paths and seeking solutions.
source:Consumption Daily
Post time: Mar-18-2024